Stryker Zero Sugar Electrolyte Drink
(One For All Campaign)

The Brief Stryker is a zero-sugar electrolyte drink with German technology, entering a crowded market dominated by brands that all speak the same language — loud, neon, and aggressive. The One for All campaign needed to introduce Stryker as something different: a serious drink for serious athletes, without the noise.

The Work The campaign identity is vibrant but grounded — built around the idea that there's one drink for every kind of athlete, every kind of effort. The animation brings the product to life in a way that feels dynamic without resorting to sports-movie energy. Delivered in three weeks from concept to final assets.