Project Fury Brand Identity
Role: Brand and UI Designer
Project Fury was a comprehensive campaign spearheaded by International Development Enterprises, aimed at effectively addressing the persistent issue of gender inequality across various sectors. It brought to light critical issues such as the gender wage gap, prevalent social taboos, the burden of unpaid care work, and significant financial barriers that disproportionately affect women in numerous communities. The campaign was fueled by a strong commitment to achieving true equality and equity for all genders.
It primarily focused its efforts on engaging philanthropists located in North America and Europe to garner support and resources for this important cause.
Credits:
Concept: KC Koch, Melon Rouge, Emily Knapp, Rubab Al Islam
Designers: Rubab Al Islam, Reina Jimenez, KC Koch
Illustrators: Rubab Al Islam
Content Writers: Emily Knapp, KC Koch, Stevie Kloeber, Camille May
UI/UX: Rubab Al Islam (toolkits), Stevie Kloeber