Jiqiao Gaming Chair UI/UX + Branding

The Brief Jiqiao Gaming needed a campaign identity for their new gaming chair line that would resonate with a serious gaming audience — people who don't want to be marketed at, they want to be understood.

The Work Demon Hour leans into the mythology of late-night gaming — the hours when the world goes quiet and the screen is all that matters. The visual language is dark, kinetic, and immersive, treating the chair not as furniture but as equipment for a specific kind of focus.