Hope Festival Marketing and Design

Role: Creative Director
Project timeline: 8 months.

Hope Festival was a celebration of BRAC’s 50 years and the indomitable spirit of Bangladeshi people. It had multiple booths showcasing the country’s artisans, childhood development innovations, introduction to sign language, immersive story rooms, and large art installations.

The marketing was nationwide, across all areas, for all people. From billboards in the heard of Dhaka to rickshaws with megaphones rolling through the muddy paths of Khulna, it was one of the largest ATL + BTL campaigns in the country. The festival raked in north of 100,000 people across 3 days. It was an incredible success.