Hope Festival Marketing and Design
The Brief The Hope Festival was BRAC's celebration of its 50th anniversary — a nationwide event honouring the resilience of the Bangladeshi people and five decades of development work. It needed to feel like a celebration for everyone: accessible, joyful, and rooted in Bangladeshi visual culture.
The Work Over eight months, I led the illustration work and contributed to the marketing strategy that brought the festival to life across Bangladesh. The illustrations drew from local visual traditions while feeling contemporary and bold — designed to work on everything from OOH billboards to booth signage to festival merchandise. Over 100,000 people attended across three days.
Role: Creative Director
Credits: Illustrations by Rubab Al Islam. Booth design with Sameeha Suraiya and Blues Communications. OOH marketing with BRAC and freelance artists.
Deliverables: Festival illustrations, OOH marketing materials, booth design, brand applications
Illustrations and Marketing
Event XM
Atmospheric concert stage, immersive projection rooms, storytelling booth design.
