BRAC 16 Days of Activism Semiotic Campaign

Role: Content Strategist
Project timeline: 30 days.

16 Days of Activism is a global campaign starting November every year to raise awareness gains gender-based violence against women and children. We decided on creating a semiotic design campaign with actual actionable calls to action for people in the South.

Credits:

Concept: Rubab Al Islam
Graphic Design: Rubab Al Islam
Data: BRAC Gender and Justice
Illustrations: Rubab Al Islam

Over 25,000 cases of Gender-based violence complaints were brought through BRAC’s hotlines in that year. All of the reach was organic.